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Why Do People Buy NFTs?

November 10, 2022 - 5 min read

Each NFT symbolizes a unique digital asset that cannot be copied or duplicated, making it highly prized by collectors.

Some people are drawn to the possibility of owning and exchanging digital works of art, collectibles, or other goods in a manner akin to more traditional physical collectibles. 

As the market for NFTs continues to expand and develop, NFT enthusiasts are also drawn to the possibility of NFTs becoming more valuable over time. They may also use NFTs to support and publicize the work of artists and creators, particularly in the blockchain and digital media communities.

In general, many factors influence why people purchase NFTs, including their interests, morals, and investment philosophies.

Top Reasons for Buying NFTs


Art, music, films, images, games, and other forms of digital media can all be represented and accumulated using NFTs. Buyer might get drawn to the possibility of amassing and trading one-of-a-kind digital things in a manner akin to conventional physical collectibles, such as stamps, coins, or trading cards.

The rarity, quality, and attractiveness of the item being collected, as well as the status and record of the artist or creator, can all significantly impact the value and allure of NFT collectibles.

One example of an NFT collection is the CryptoKitties collection, which consists of digital collectible cats on the Ethereum blockchain. One of the first and most well-known NFT collections, CryptoKitties enables users to buy, sell, and breed exclusive digital cats using cryptocurrency. Each CryptoKitty is a distinct digital asset with its own features, including a different fur color and pattern, eye color, and other physical qualities. A series of underlying smart contracts that specify the game’s rules and the characteristics of each particular kitten define the rarity and uniqueness of each CryptoKitty.


One of the main elements that can raise the value and fascination of NFTs is scarcity. There are numerous techniques to make NFTs scarce. For instance, certain NFTs might be limited edition releases with a set quantity of copies for sale. Due to the asset’s limited supply and consequently increased value to collectors, scarcity can raise the value of an NFT. Similar to how rarity can raise the value of tangible assets like rare coins or stamps, this is how scarcity works. 

The rarity of NFTs can increase their scarcity in addition to the scarcity of NFTs as a whole. For example, an NFT that depicts a rare digital art or collectible work may be more challenging to find and valuable than an NFT that represents a less unique or readily accessible product. This is due to the asset’s aesthetic worth, cultural relevance, or creator’s reputation.

When these elements come into play, there will be a significant demand for NFTs, which leads to higher premiums or prices being paid for the asset.

To Access Exclusive Perks

NFTs can occasionally be applied to provide access to special benefits or experiences. One could use an NFT as a ticket to a special event or concert to access specific content or features on a website or platform. A gaming company could provide NFTs that provide customers access to exclusive in-game products or features, like special skins or weapons.

For example, Flyfish Club (FFC) is the first private dining club in the world, and token holders can join by purchasing with an NFT. The FFC offers unique experiences using NFTs, including reservations on their website only by their NFT holders. Members will need access to the wallet where their membership NFT is held to verify ownership, and the membership will continue for the duration of the restaurant.

Investment Vehicle

NFTs are also viewed as investments by investors who anticipate their value will rise over time. It’s crucial to understand that NFTs, like any investment, come with dangers and ambiguities. There is no assurance that an NFT will increase in value or that you will be able to sell it for a profit. The value of NFTs can be extremely volatile.

As with any investment, it’s crucial to be aware of your financial condition and risk tolerance and to thoroughly weigh the benefits and hazards of various options before deciding which course to take.

Final Thoughts

People purchase NFTs for various reasons, such as the rarity and distinctiveness of the digital assets, the opportunity to own and trade digital artifacts and art, the possibility for NFTs to appreciate over time, and the desire to support and promote the creative endeavors of others. Additionally, NFTs can also be seen as investments or a method to access exclusive benefits and experiences.

However, it’s crucial to carefully weigh the dangers and uncertainties of buying NFTs and be aware that their value may be volatile. Before purchasing an NFT, it is essential to conduct thorough research, assess the NFT market and various NFTs, and comprehend your financial status and risk tolerance. 

Before making a choice, weighing the potential risks and rewards is crucial, just as with any investment or collectible.

To level up and gain a deeper knowledge of all things related to the future of the cryptocurrency industry, check out the latest content in the Supra Academy section.

Disclaimer: This article is for informational purposes only and is not financial or investment advice. This should not be used as the foundation for making investment decisions, as a suggestion to enter into any transaction, or as a suggestion to partake in any investment strategy. 




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